What retailing needs is a few "stars" -- retail industry leaders that
you can name off the top of your head. I doubt that most Americans could
name a single retailer now that Sam Walton is gone. Maybe Dave
Longaberger (oops ... also deceased) or Anita Roddick (from her days
with Body Shop). Paco Underhill is known in the industry but not
outside.
Why don't more retailers use their founder or CEO as the spokesperson for the company? It gives the business a human face and makes identifying with the company much easier. How much are Steve Jobs and Lee Iacocca worth as the public representatives of those firms?
Give your business your face. Self-promotion is good for retailers.
Why don't more retailers use their founder or CEO as the spokesperson for the company? It gives the business a human face and makes identifying with the company much easier. How much are Steve Jobs and Lee Iacocca worth as the public representatives of those firms?
Give your business your face. Self-promotion is good for retailers.
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