How a little bait and tackle shop prospers
when a big sports and outdoors chain moves in down the street. Traffic
generated by the larger retailer actually resulted in increased sales
for the more specialized inventory and repair services at the smaller
store. Fishing seminars and simple direct mail newsletters promote the
shop.
"The key is you don't take them on at all. There's no good reason to fight. You complement what they offer, and you stick to your strengths."
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