Read about TopShop's Jane Shepherdson, "the most influential woman in British retail."
36-hour shop-a-thons. 7,000 lines of fashion clothes. Ordering 500,000 tank tops and selling them all in a week. Constant store updates. Home delivery. It's all part of the TopShop retailing success story.
Does it work? This year, in a British consumer downturn, TopShop made a profit of £100million.
36-hour shop-a-thons. 7,000 lines of fashion clothes. Ordering 500,000 tank tops and selling them all in a week. Constant store updates. Home delivery. It's all part of the TopShop retailing success story.
Does it work? This year, in a British consumer downturn, TopShop made a profit of £100million.
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