Friday, July 4, 2025

Retail Success Story: Perfume Bay

How's this for a retailing success story? An immigrant family starts by helping selling perfume and cosmetics at a local swap meet. They get their own flea market booth, then take out a lease on a store. Then 2 stores and a wholesale operation. Next came Internet retailing. The online store grossed more than $6 million in 2004.

That's the growth path followed by the Tran family and Perfume Bay. Read about them on CNNMoney.

Perfume Bay's Jacqueline Tran

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