The Alligator Purse
in Hyde Park is a high-end women's wear boutique with five years of
success. The three relatives who started the business with no previous
retail experience did three smart things: they chose a high-end niche,
found a good location, and were patient. They make quarterly buying
trips to New York and Los Angeles to find exclusive goods and they limit
the inventory to select sizes.
The owners no longer staff the store -- which might be another advantage. It's hard to work "on the business" when you're spending all your time working "in the business".
The owners no longer staff the store -- which might be another advantage. It's hard to work "on the business" when you're spending all your time working "in the business".
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