Old Town Root Beer Company in San Diego is a sweet retail success story.
Article from the North County Times. John Montgomery found a recipe for
root beer in an old family Bible, tried it, and liked it so much he
decided to open a root beer shop by his printing business. Five years
later, the family business manufactures 16 types of micro-brew sodas
sold through their 3 stores. They plan to open 30 more shops.
Unusual inventory is a fine recipe for success for any retailer: in addition to its own brews, Old Town sells brands like Virgil's (imported from Bavaria), Moxie, Gray's (established in 1856), and the original formulas of Coke, Squirt and 7UP. 40% of sales come from t-shirts, hats and western-themed sculptures.
Unusual inventory is a fine recipe for success for any retailer: in addition to its own brews, Old Town sells brands like Virgil's (imported from Bavaria), Moxie, Gray's (established in 1856), and the original formulas of Coke, Squirt and 7UP. 40% of sales come from t-shirts, hats and western-themed sculptures.
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