An interesting blog entry
at Wizard of Ads about transactional customers (bargain hunters),
relational customers (buy on trust, loyalty and "gut") and a recent
study by MIT. Viewing yourself as a portfolio of customers, not product
lines. Best Buy is cutting back on promotions that attract transactional customers. Who do you market to?
Subscribe to:
Post Comments (Atom)
-
Professional photography is worth a fortune to a retailer or other marketers. Consider the famous retail catalog and ecommerce website of ...
-
Huge home improvement retailers Lowes and Home Depot have hit a rough spot with investors and customers. Both had soft second quarter earnin...
No comments:
Post a Comment