At the huge international furniture and housewares retailer Ikea,
community outreach and philanthrophy are the values ... and so are the
fair prices on well-designed products. The company wide code of conduct
systemizes the management values. Cool products, fair (low) prices, and a
responsible public image ... not a bad combination for successful
retail marketing. No wonder Ikea had sales of $17 billion in the 12
months ending August 31. The story from AFP.
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