The dismal showing of the American team at the World Cup is just the
latest example of why you should use models in your ads instead of
athletes. Athletes can embarass themselves with crappy play on the world
stage. Imagine if you'd signed a U.S. soccer player to represent your
company - and then the team only scores one goal in 3 games and is
(mercifully) eliminated in the first round. Yikes! Total waste of money.
Models don't bring such risks. If they have a bad hair day you just throw out those photos try again. Nobody ever sees the mistakes. Pick one of the popular Internet models (or 2 or 3) to create a new "face" for your company. Let the athletes to represent your competition -- you'll be glad you did.
Models don't bring such risks. If they have a bad hair day you just throw out those photos try again. Nobody ever sees the mistakes. Pick one of the popular Internet models (or 2 or 3) to create a new "face" for your company. Let the athletes to represent your competition -- you'll be glad you did.
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