Retail success story - Playthings

A toy store in Madison, Wisconsin, is prospering and expanding. Cut-throat toy price-cutting by Wal-Mart and Target have giant Toys R Us ready to get out of the business, but this little store has found its niche. Playthings sells classic toys that appeal to parents and grandparents as much as kids. The business is built on carrying products from many smaller, high quality manufacturers who don't sell to the big chains. The store design helps too - sculptural trees and tree borders create a "magical garden" for shoppers in this retail store. And they have a website that expands their market by offering a large selection of toys online. Well done!