Advocacy consumerism
... the shopper's side of cause marketing. From organic veggies to
efficient appliances, there are consumers who are looking for specific
product qualities that have a low impact on the environment and society
(instead of a low price). Your values as a retailer and their's as
shoppers can mesh nicely. Embody a cause ... it's a way to stand out
from the crowd.
Subscribe to:
Post Comments (Atom)
-
Professional photography is worth a fortune to a retailer or other marketers. Consider the famous retail catalog and ecommerce website of ...
-
Huge home improvement retailers Lowes and Home Depot have hit a rough spot with investors and customers. Both had soft second quarter earnin...
No comments:
Post a Comment